The deal will see Rivalo become the official sponsor of the Colombian football team.

In an attempt to solidify its presence within the Colombian online gaming market, Rivalo – the country’s largest online casino – recently signed a new partnership deal with Deportivo Pereira, a team with a large fanbase and recent accolades as the 2022 league champion.

With regard to the partnership, Felipe Agüero, Country Manager of Rivalo Colombia, commented: “We are very excited to partner with such an important team with a great tradition like Deportivo Pereira.

“This alliance reflects our commitment to Colombian sport and our passion for offering a broad experience for our users and all football fans.”

The partnership is expected to entail a series of exclusive campaigns, offering Deportivo Pereira fans prizes such as free bets, official club t-shirts and unique experiences with the stars of Grande Matecaña (the team’s local nickname).

Deportivo Pereira – having secured the league championship in 2022 and set to participate in the Libertadores in 2023 – is gearing up for the next season with Rivalo as its official sponsor.

This news comes after

Rivalo partnered with Booming Games

in 2023 to facilitate the company’s entry into the Colombian market.

Around the same time, Rivalo also

extended its partnership with AC Milan and Brazil legend Cafu

, ensuring that the World Cup winner will continue to represent Rivalo at events and in advertising campaigns.